Jordan Interview — ClickBank Deep Dive

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Jordan Interview Report — #1 ClickBank Affiliate Secrets

Source: https://youtu.be/Aq0TfaAdSmY
Duration: 1h 42m | Date reviewed: 2026-03-24
Guest: Jordan (22 years old, #1 ClickBank affiliate)
Host: Marketing nerd / podcast host (European, Netherlands-based publisher)

TL;DR — The 10 Biggest Takeaways

Volume wins. 100 ads/day per offer, 7-8 offers simultaneously, 3 new offers tested per week
2-person team beats 100-person teams using proprietary AI creative tools
Images outperform video on Meta after latest algorithm updates — higher ROAS, more stable, more scalable
Make your own VSSLs — don't just run the vendor's. Trademark them. Copyright strike copycats.
Bid caps on everything when scaling — self-regulates spend
Budget scheduling is secret sauce — $2K base per campaign, add budget on good days (morning/evening checks)
Red square + yellow text images to test hooks fast before investing in real creative
Fragment the VSSL into 5-7 bullet points before feeding to AI — prevents hallucination, drives better ideas
Spy 3 hours/day minimum — use SpyHero, residential proxy scrolling, YouTube review channels as demand indicators
Become a certified Meta Marketing Partner for exemption tags, stable accounts, no bans, bulk launch capability

1. TEAM STRUCTURE & PHILOSOPHY

The 2-Person Operation

Jordan = Testing side + Creative side (copy, hooks, ideas, AI tools)
Business partner = Media buying side (scaling, ad accounts, API automation)
Both have tech/coding backgrounds → built proprietary tools
Now hiring people under each of them to follow SOPs
Philosophy: Stay lean, use AI to multiply output. A 10-person team can outcompete 1,000 people with AI.

Why Lean?

Affiliate income is volatile — one month huge, next month zero
Hate hiring/firing cycles
Pay media buyers on performance (% of profit) with little/no base fee
Invest in team members' growth (paid for coaching programs for their Google guy to learn native ads)

2. CREATIVE PROCESS (A to Z)

Starting a New Offer — 3 Initial Campaigns

Campaign 1: Inspired Variations
- Feed competitors' ads into AI tool
- Tool creates unique versions "inspired by" those ads
- ~20 ads per campaign

Campaign 2: Hook Testing (Red Square + Yellow Text)
- Dead simple: red background, yellow text
- Purpose: test hooks and messaging cheaply and fast
- "I became a top affiliate just running these images" — they actually work at scale
- Anyone can do this without tools

Campaign 3: AI-Generated Images
- Feed the VSSL script into their tool
- Uses multiple AI models in a chain to generate images
- Fixes text in images automatically
- One-click launch to Facebook with pre-set primary text and headlines

Finding Winners → Scaling

Find 2-3 winning ads from those 3 campaigns
Create new campaign with those ads + different primary texts
Split test above the fold first → find best hook
Then split test below the fold → find best follow-up
Test ~10 variations of each
Does NOT split test headlines — "doesn't matter much"
Then move to landing page testing

The Feedback Loop

Tool integrates directly with Facebook ad accounts
One click: pulls best performers by ROAS
Shows what's above/below KPI
Drag winners to the "variations tool" to generate more
"Drilling for gold" — find the area with signal, then keep drilling there

3. AI TOOLS & MODELS USED

Image Prompt Generation

Best models: Claude and Gemini (Gemini improved dramatically after latest update — "very aggressive with images")
Uses multiple models for diversity — each model "thinks differently like a different person"
More diversity = more chances of hitting signal

Image Generation Pipeline

Prompts → DALL-E → fix text with ImageGPT
Prompts → Imagine by Google
Prompts → ImageGPT directly
Prompts → Nana Banana by Google (newer, "pretty insane")
Models give each other feedback (Claude analyzes Gemini creatives and vice versa)

The "Fragments" System (Critical Tip)

Problem: AI hallucinates when given too much info (like a full VSSL script)

Solution: Compress to 5-7 fragments:
1. Explanation of the mechanism
2. Who is the target demographic?
3. What is their nightmare scenario?
4. What is their ideal state?
5. ~4 more key data points

All subsequent prompts only use these fragments, not the full VSSL

App Development

Front-end: one prompt in AI = full app ("one shot, one kill")
Back-end: custom coded
Building subscription apps (brain games for memory niche)

4. LANDING PAGE STRATEGY

5 Page Types Tested Per Offer

1. Bridge/Splash Page
- Simple: headline, image, button, maybe some text around button
- Short form, fast to build

2. Listicle
- "Top 5 at-home remedies for [problem]"
- Items 1-4 are generic tips
- Item #1 (the best) = the VSSL offer
- Example: "Try this ear trick for neuropathic relief"

3. Quiz Funnel
- Step 1: Ask about the problem (get them in "problem state")
- Step 2: Ask about desired outcome (get them in "solution state")
- Step 3: Result — "Based on your answers, this is the best solution. Watch the video."

4. Scientific Advertorial (Long Form)
- Looks like: "Researchers at MIT figured out the real root cause of [problem]"
- Deep mechanism explanation
- Gets very qualified clicks but low CTR
- Works amazingly on some offers, not on others

5. Granny Blog (Personal Story)
- Looks like a personal blog from an older person
- Very emotional, raw, authentic-looking
- "My grandma was in a wheelchair, now she can walk again"
- People trust it more but lower click-through

Landing Page Testing Method

Uses RedTrack (generic tracker, not custom)
Splits traffic randomly across pages
When a winner emerges: 90% to winner, 10% testing new variations
Once a new variation holds up: 50/50 split to confirm
Key insight: One landing page usually wins across almost all ads
Looks at landing page data in aggregate, not per-ad — simplifies everything massively

VSSL Approach

Always optimize for purchases — not CPC, not CTR, not button clicks
"None of the top affiliates optimize for button clicks"
Initiate checkouts = the best early signal metric (from Jason Katasi)
- High correlation between cost per initiate checkout and whether an ad becomes a winner
- On ClickBank: ~25% conversion from initiate checkout → purchase
- Makes data 4x cheaper than waiting for purchase events

5. CUSTOM VSSLs — THE BIG UNLOCK

Why Make Your Own

Running vendor's VSSL = competing with every other affiliate on the same script
Everyone splits the pie → offer dies faster
Your own VSSL = you're the only one running it
Copyright/trademark the VSSL → strike anyone who copies it (uses German trademark services)

How to Build Custom VSSLs

Start with vendor's VSSL as baseline
Try to beat the opening first
Then beat the body
Then beat the close
Sometimes you can't beat everything — focus on what you can

Pro Tips

Best ad → VSSL open: Take your highest-performing ad creative and use it as the opening of the VSSL. "Crushes always."
Steal a competing affiliate's best-performing ad → use as YOUR VSSL open
The ad doesn't have to be congruent with the VSSL mechanism — sometimes wildly different angles crush

Unique Angle Examples

Memory loss market: The nightmare scenario = ending up in a senior home. Created ad: "My grandma was in a senior home but now we finally got her back." Brand new angle nobody was running.
Vision offer: Biblical story about Jesus healing a blind man with spit → "Hidden page in the Bible got lost, the spit was metaphorical" → crushed

6. META ADS — CAMPAIGN STRUCTURE & SCALING

Campaign Structure

Surprisingly simple: Bid caps on everything at scale
Launch all new ads in bid caps every day → self-regulates spend
Initial testing: max conversion
Then split test different bid amounts
Everything becomes bid cap once it's scaling

Budget Scheduling (Secret Sauce)

Base budget: $2,000 per campaign
May have ~100 campaigns running at base budget
Add budget on good days using Facebook's budget scheduling feature
Check performance in morning and evening (best times for them)
Schedule additional budget for winners
"One of the best ways to scale"

Andromeda Update Insight

Put many ads in a big CBO
Each ad takes very little spend individually
Some get cheap sales every few days at "infinite ROAS"
Put those into a scaling campaign → won't scale individually
But many low-volume, high-ROAS ads running together = prints money
Facebook has gotten incredible at matching specific ads to specific customer avatars

Meta Marketing Partner Status

They have two companies as official Meta Marketing Partners
Benefits: stable accounts, nothing gets banned, approvals aren't issues, bulk launch capability, exemption tags
Exemption tags = free, placed on all accounts
How they got there:
1. Had an employee call Meta Marketing Pros weekly
2. Employee was taught to say "How come I never thought of that?" to dumb advice
3. Meta rep gets paid per minute on call → loves the attention
4. Social engineer your way into relationship
5. Higher-tier reps get assigned
6. Ask for exemption tags slowly — one, then two, then all
7. Eventually get a spending goal → meet it → become official partner
Threshold: ~$3M/year spend
Process takes months of relationship building
Massive competitive moat — very few affiliates have this

Account Management

Use fake profiles to manage ads (easily swappable if blocked)
Have an "insider" contact who unlocks blocked profiles for ~$200-250
"Anything below $1K is a steal" for account recovery

7. TRAFFIC SOURCES

Meta (Facebook/Instagram) — Current #1

Most stable, most scalable right now
Images work better than video after latest algorithm update
Haven't lost an account in months
Agency accounts = unfair advantage

YouTube — Lifetime #1, Currently Broken

Was their biggest traffic source historically
Currently: nothing gets approved, accounts get banned even on clean stuff
Only one person they know crushing YouTube = 40-person black hat operation farming accounts
Paused YouTube for now

Newsbreak — Massive Early Win

They were early movers on the platform
CPCs were $0.05
Exploded their ClickBank results
Now flooded with ClickBank affiliates
Still potentially good for non-affiliates (e-commerce, etc.)
Works for mass market: weight loss, make money online, trading
Does NOT work for high ticket (real estate coaching, etc.)

Native Ads (Taboola, etc.)

Jordan's first paid traffic source
Currently getting coaching from top native affiliates to train their Google guy
Still opportunity there

Rumble

Testing, not really working yet
Had success with a survival offer last year

High Ticket / Publishing

Only videos work for high ticket
Images/curiosity don't work for sophisticated audiences
Need more explanation, less curiosity
Currently running a real estate program ($300 front end, $5-10K back end)
Need to break even on front end

8. CLOAKING & COMPETITIVE PROTECTION

Why Cloak

Don't want competitors knowing what offer you're running
Don't want them seeing your VSSL or landing page

Methods

Volume as obfuscation: With 1,000+ ads running, competitors don't know which to steal
Redirect chain for ad library: If someone clicks from Facebook Ad Library, they get sent to a different offer (a legitimate-looking page) — not the actual offer being run
Detects ad library traffic via URL parameters
Trademark VSSLs (German service) → copyright strike anyone who rips

9. ADDITIONAL MONETIZATION

Pop-Under Strategy

When someone watches the VSSL and can't afford it / closes the tab
A pop-under (new tab opened in background) shows a different, complementary offer
Example: Running supplement offer → pop-under shows digital product in same niche
"Basically free traffic" — doing thousands per day in additional revenue
Learned this from porn advertisers — "those guys are crazy at capturing click value"

Push Notifications (Instead of Email)

Tried email collection (form before checkout) — minimal conversion impact
But email delivery was too complex/hard
Instead: collect push notification subscriptions
Send push notifications for other offers: "You have to see this — XYZ just happened. Click here."
Much simpler than email marketing

10. SPY TOOLS & RESEARCH

Daily Spy Routine

3 hours minimum per day on spy tools (before bed)
Subconscious processes findings overnight → wake up with ideas

Favorite Tools & Methods

SpyHero — primary tool lately
AdSpy — good but seems to have stopped adding new ads
Residential proxy + real feed scrolling — "this is where I find the best stuff"
- Browse as an actual US consumer on Facebook
YouTube review channels — reviews of products indicate demand
- High view count on "[Product Name] review" = offer is scaling
Scam-busting YouTube channels — "CoffeZilla-style" channels
- Cover shady stuff → "Oh, can I do that less shady?"
- Product name in title + high views = high search volume = scale indicator
Paid spy services — $500 to look inside someone's ad account
- Found unique creative formats from a top affiliate this way

11. OFFER SELECTION & TESTING

Testing Cadence

7-8 offers running simultaneously at scale
Testing 3 new offers per week
New offers get ~60 ads initially (less than scaled offers)
If offer shows promise → ramp to full 100/day treatment

What Makes a Good Offer

The offer is everything — if it's good, marketing is easy
Look for offers where you can bring a unique angle
Check if people are already searching/reviewing it (YouTube, spy tools)
Strong vendor relationship is "the most important thing"

Ethical Lines

Won't run diabetes (VSSLs say "stop taking your pills" — dangerous)
Won't do crypto scams or steal money
Will sell "overhyped nerve supplement" — at least neutral effect
Tries to assess: does this hurt the customer? If very negative → stay away

12. RECURRING APPS — THE FUTURE PLAY

Why Apps

Spied on Lithuanian affiliates doing 9+ figures/year in subscriptions
Fitness apps, hypnosis apps, quit smoking, quit vaping, sleep better
100% margin on recurring subscriptions
Long-term LTV beats one-time sales
Getting harder to extract big money upfront → recurring is the future

Jordan's App Strategy

Chose memory niche (brain games for memory)
Based on his best-performing ad angle: "Try the Sudoku trick to improve your memory"
Front-end built with AI (one prompt)
Back-end custom coded
Plans to scale with same Meta ads playbook

Exit Strategy

Goal: $60M exit (split with partner = $30M each)
Timeline: by age 25
Chose affiliate route specifically because it builds skills needed for a software exit
Recurring apps are the vehicle

13. JORDAN'S BACKGROUND & JOURNEY

Age	Milestone
16	Started selling tea on Shopify (never got paid — grandfather's name issue)
19	First paid ad (native ads, diabetes supplements)
~20	Joined NHB Plus (Nothing Held Back by Allan), watched Mike Gondia's call
~20	Started publishing company with university friend
~21	Sold publishing company. Met current business partner.
~21	Early mover on Newsbreak → ClickBank exploded
22	#1 ClickBank affiliate. $240K best sales day. Up to $100K/day ad spend.
22	Graduated university in Milan (quantitative finance, finished 3-year degree in 2 years)

Learning Sources

NHB Plus by Allan (copywriting mastermind)
Mike Gondia (now works with him on real estate offer)
Jason Katasi (initiate checkout tip)
Twitter/X (AI developments)
FireShip YouTube channel (business partner follows)
Conference networking (Affiliate World, ClickBank events, side events)
Spy tools (daily research)

14. NETWORKING & EVENTS

Best Networking Approach

Skip the main conference floor ("mostly hot Ukrainian girls pitching stuff they don't understand")
Focus on side events — ClickBank, DigiStore, Neutra vendor events
Build friendships at official conference parties initially
Then get invited to private dinners, rooftop hangouts
"The best learning comes from chatting with guys who don't have Instagram pages but do $300K/day"

Events Worth Attending

Affiliate World (Barcelona was best)
ClickBank Platinum Summit (Jordan speaking at next one)
ClickBank Sun Valley event (Idaho, $5M+ minimum, exclusive)
Dubai Affiliate World
Bangkok (considering)

KEY QUOTES

"It's all volume. That's the main difference."

"We live in a really interesting time with AI where the ones who can capitalize on it first and use it to really multiply our output are the people who are going to win long term."

"I can have a 10-person team and outcompete a 1,000-person team just by using AI."

"The ad doesn't have to be congruent. Sometimes my ad has a completely different mechanism than the actual VSSL."

"I don't know any affiliates making 10K a month. If you find a campaign that works, you're going to make a lot more than 10K. If you don't, you're losing money. There's no in between."

"A lot of these ads running at low volume, high ROAS prints money. Facebook has gotten incredible at figuring out which ad resonates with which customer avatar."

"Those guys [porn advertisers] are crazy at capturing click value."

Report compiled by Bloop 🫧 — 2026-03-24