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Product Finding Playbook

Generated by Bloop 🫧 · S&V Preview Hub

Affiliate Product Finding Playbook

Project: ClickBank Affiliate Operation
Created: 2026-03-24
Purpose: Systematic methods to identify winning affiliate products

TABLE OF CONTENTS

  1. ClickBank Marketplace — Reading the Metrics
  2. ClickBank Research Tools
  3. Spy Tools — What Competitors Are Actually Running
  4. Google Trends — Demand Validation
  5. YouTube Research — Hidden Demand Signals
  6. Facebook Ad Library — Free Competitor Intel
  7. Residential Proxy Feed Scrolling
  8. Other Affiliate Networks
  9. Product Validation Framework
  10. The Jordan Method — What the #1 Guy Does
  11. Daily/Weekly Research Workflow
  12. Red Flags — When to Walk Away

1. CLICKBANK MARKETPLACE — Reading the Metrics {#1-clickbank-marketplace}

The 4 Key Metrics

Gravity Score (Most Important)
- Measures how many UNIQUE affiliates earned commissions in the last 12 weeks (90 days)
- Recent sales are weighted more heavily than older ones
- Minimum: 5 sales from 5 affiliates to get an initial score
- NOT capped — can go to 300+
- What it tells you: Proof that affiliates are making money with this product right now
- What it DOESN'T tell: How many affiliates tried and failed (if gravity is 300, there may be 2,000+ affiliates competing who haven't made a sale)

Gravity Sweet Spots:
| Gravity Range | What It Means | Who It's For |
|---------------|---------------|--------------|
| 1-20 | Barely proven, few affiliates making sales | Risky for beginners — could be untapped gold OR a dud |
| 20-50 | Some traction, lower competition | Good testing ground for newcomers |
| 50-200 | Sweet spot — proven conversions, manageable competition | Best range for most affiliates |
| 200-300+ | Very hot, tons of affiliates piling in | Only for experienced affiliates with big budgets and unique angles |

The Hidden Opportunity: Products on page 5+ with gravity of 50-70 may have fewer affiliates but big individual affiliates running huge volume. Less exposure = less competition = potentially better for you. (Direct from ClickBank's Thomas McMahon.)

Avg $ Per Conversion
- Average commission earned per conversion over last 90 days
- Includes: initial sale + upsells + recurring rebills
- This is your REAL earning potential per customer, not just the front-end
- Look for products with high avg $/conversion relative to the front-end price — means strong upsell funnels

Conversion Rate (CVR)
- Average rate clicks → initial sale in last 30 days
- Tells you how well the VSSL/sales page converts
- Higher CVR = you need less traffic to make money
- Compare CVR across similar products in the same niche

Earnings Per Click (EPC)
- Average net commission per click in last 30 days
- THIS is the number that determines if you can profit on paid ads
- If your cost per click is $0.50 and EPC is $1.20 — you're profitable
- If EPC is $0.30 — you need very cheap traffic or a different offer

How to Search the ClickBank Marketplace

Filtering Strategy for Finding Products:
1. Go to marketplace → pick your category (Health & Fitness, E-Business, Self-Help, etc.)
2. Sort by Gravity (default) to see what's hot
3. Also sort by Avg $/Sale to find high-payout offers others might miss
4. Use category drill-downs to get niche-specific (Health → Diets & Weight Loss, Health → Remedies, etc.)
5. Check page 3-7 specifically — this is where the less-discovered-but-still-proven offers live

The Rising Star Method:
- Bookmark products with gravity 20-40 today
- Check them weekly
- If gravity is climbing 5-10+ points per week = an offer gaining momentum
- Getting on a rising offer BEFORE it hits 100+ gravity = early mover advantage, less competition

Gravity vs. Rank

2. CLICKBANK RESEARCH TOOLS {#2-clickbank-research-tools}

CBEngine (cbengine.com)

CBSnooper (cbsnooper.com)

CBTrends (cbtrends.com)

ClickBank's Own Blog + Resources

3. SPY TOOLS — What Competitors Are Actually Running {#3-spy-tools}

Tier 1: Must-Have Tools

SpyHero (spyhero.com) — Jordan's current favorite
- Largest ad library of any spy tool (1M+ profitable ads)
- Includes affiliate network ads specifically
- Can track affiliate offers by network and ID
- Find ads mentioning specific competitors
- Download complete funnels instantly
- Key for product finding: Search by niche keywords → see which products have the most active ads → those are the ones affiliates are spending money on = proven offers

AdSpy (adspy.com) — The classic
- Powerful search and filtering for Facebook/Instagram ads
- Filter by: ad text, comments, landing page URL, date range, country, engagement
- Jordan noted it "seems to have stopped adding new ads" — may be less fresh than SpyHero
- Key for product finding: Search product names or niche keywords → sort by "likes" or duration running → long-running ads with high engagement = winning offers

Facebook Ad Library (facebook.com/ads/library) — FREE
- See ALL active ads from any Facebook page
- Can search by keyword
- Shows when an ad started running
- Completely free
- Key for product finding: Search health keywords, supplement names, etc. → see which companies have the most active ads and how long they've been running

Tier 2: Additional Spy Tools

Anstrex — Native ads spy tool (Taboola, Outbrain, etc.)
- Best for seeing what's working on native ad networks
- Filter by country, device, ad network, duration
- Download landing pages
- Key for product finding: Native ads = high-intent audiences. Products running for weeks on native = proven converters.

Adplexity — Multi-platform (native, push, mobile, desktop, ecom)
- Most comprehensive spy tool covering multiple traffic sources
- Various sub-products for different traffic types
- Premium pricing

SocialPeta — Covers Facebook, TikTok, Instagram, and more
- Large global ad database
- Good for seeing what's running in different GEOs

BigSpy — Budget-friendly, covers major social platforms
- Good starting option if you're price-conscious

Tier 3: Ad Account Spy Services

4. GOOGLE TRENDS — Demand Validation {#4-google-trends}

How to Use Google Trends for Affiliate Products

Step 1: Validate Niche Demand
- Go to trends.google.com
- Enter a broad niche keyword (e.g., "weight loss supplement", "nerve pain remedy", "memory loss")
- Set timeframe to 5 years to see long-term trends
- What you want: Steady or rising interest over years = durable niche. NOT a spike-and-crash fad.

Step 2: Compare Sub-Niches
- Compare up to 5 keywords at once
- Example: "keto diet" vs "intermittent fasting" vs "ozempic alternative" vs "GLP-1 supplement"
- This shows you where demand is shifting within a niche
- The money move: Find the sub-niche that's RISING while competitors are still focused on the established one

Step 3: Check Product-Specific Terms
- Search for actual product names or VSSL terms
- Example: "[Product Name] review", "[Product Name] scam"
- If search volume is growing → the product is getting exposure → demand is real
- Combine with YouTube research (see Section 5)

Step 4: Regional Insights
- Filter by country (US is primary for ClickBank)
- Check which US states have highest interest → useful for ad targeting
- Filter by "YouTube Search" specifically to see video demand

Step 5: Seasonal Patterns
- Weight loss peaks January and pre-summer
- Financial/make-money offers spike in Q1 and Q4
- Survival/prepper offers spike during election seasons and crises
- Time your offer launches to align with rising seasonal demand

Google Trends Workflow (5 minutes)

  1. Enter your niche keyword
  2. Set to 5-year view → is it stable/growing?
  3. Switch to 12-month view → any seasonal patterns?
  4. Check "Related queries" → sort by "Rising" → these are breakout sub-niches
  5. Compare 3-4 related products or angles
  6. Confirm: is this a real trend or a fad? (Look for steady climb, not a spike)

5. YOUTUBE RESEARCH — Hidden Demand Signals {#5-youtube-research}

This is one of Jordan's insider methods — most affiliates aren't doing this.

Method 1: Product Review Channels

Method 2: Scam-Busting / Exposé Channels

Method 3: Niche Deep Dives

Method 4: YouTube Ads as Intel

6. FACEBOOK AD LIBRARY — Free Competitor Intel {#6-facebook-ad-library}

How to Use It

  1. Go to facebook.com/ads/library
  2. Select country (United States)
  3. Select "All ads"
  4. Search by keyword (niche terms: "nerve pain", "weight loss trick", "memory boost")
  5. Or search by page name if you know a specific vendor/affiliate

What to Look For

The Jordan Cloaking Warning

Remember: sophisticated affiliates like Jordan use redirect chains to send Ad Library visitors to DECOY offers. So what you see in Ad Library may not be the actual offer they're running. To verify:
- Cross-reference with spy tools that show actual click destinations
- Use a residential proxy to see the ad in-feed (not through Ad Library)
- Look at the overall pattern across many ads rather than trusting any single one

7. RESIDENTIAL PROXY FEED SCROLLING {#7-feed-scrolling}

Jordan's #1 research method: "That's where I find the best stuff."

Setup

  1. Get a residential proxy service (Bright Data, SmartProxy, Oxylabs, etc.)
  2. Set your proxy to a US IP address (preferably different states)
  3. Create a fresh Facebook profile or use a clean browser
  4. Set up the profile as a US consumer interested in health/wellness/finance (whatever your niche)

How to Use It

Why This Beats Spy Tools

8. OTHER AFFILIATE NETWORKS {#8-other-networks}

ClickBank (clickbank.com)

Digistore24 (digistore24.com)

MaxWeb (maxweb.com)

WarriorPlus (warriorplus.com)

JVZoo (jvzoo.com)

BuyGoods (buygoods.com)

ShareASale (now part of Awin)

CJ Affiliate (Commission Junction)

Impact (impact.com)

Rakuten Advertising

Amazon Associates

9. PRODUCT VALIDATION FRAMEWORK {#9-validation-framework}

Before promoting ANY product, run it through this checklist:

Must-Have Criteria (All must pass)

Criteria What to Check Minimum Standard
Gravity/Sales proof ClickBank gravity or network sales data 20+ gravity (ClickBank) or evidence of active affiliates
EPC Earnings per click Must be higher than your expected CPC
Commission Your payout per sale $30+ for paid traffic to be viable
VSSL/Sales page quality Watch the entire VSSL Professional production, strong hook, clear mechanism, good CTA
Refund rate Ask the vendor or network Below 10%
Upsell funnel Does the offer have upsells/downsells? At least 1 upsell — this increases your avg $/sale
Affiliate resources Swipes, landing pages, email copy The more the better — shows vendor cares about affiliates
Mobile optimized Check the VSSL/landing page on mobile Must work on mobile — 60%+ of traffic is mobile

Strong Signals (Not required but highly favorable)

Signal Why It Matters
Vendor is responsive You can build a relationship, get custom VSSL approval
Offer has been running 3+ months Not a flash-in-the-pan launch
Multiple traffic types work If both FB and native affiliates are running it = broad appeal
Recurring commission/rebills Ongoing revenue from one customer
Product solves a painful, urgent problem Pain > desire for marketing
Google Trends shows steady/rising interest Durable market, not a fad

The "Would I Be Embarrassed?" Test

From Jordan: he won't run diabetes offers because VSSLs tell people to stop taking medication. His rule: Is the effect on the customer at least neutral or positive? If it's actively harmful → walk away. You want to sleep at night AND avoid legal trouble.

10. THE JORDAN METHOD — What the #1 Guy Does {#10-jordan-method}

Daily Spy Routine (3 hours, before bed)

  1. Open SpyHero → search by niche keywords, sort by recent/popular
  2. Open residential proxy → scroll US Facebook feed → screenshot interesting ads
  3. Check YouTube for product review videos and scam-busting content
  4. Cross-reference: if you see the same product in spy tools, on your feed, AND on YouTube reviews → that's a hot offer

How He Picks Offers

How He Spots Rising Offers

How He Validates Before Going Big

11. DAILY/WEEKLY RESEARCH WORKFLOW {#11-workflow}

Daily (30 min minimum)

Weekly (2-3 hours)

Monthly

Quarterly

12. RED FLAGS — When to Walk Away {#12-red-flags}

🚩 Gravity dropped 50%+ in last month — the offer is dying
🚩 No active ads in spy tools — if nobody is running it, there's a reason
🚩 VSSL looks cheap/unprofessional — bad VSSL = bad conversion = your money wasted
🚩 Vendor is unresponsive — you'll need support and cooperation eventually
🚩 Refund rate above 15% — the product doesn't deliver, customers aren't happy
🚩 Only one traffic type works — fragile offer that could die if that platform changes
🚩 "Stop taking your medication" language — ethical and legal minefield
🚩 Brand new offer with no sales history — unless you're experienced, let others validate first
🚩 The product name gets zero Google Trends results — no market awareness = hard sell
🚩 Every review on YouTube is negative — even affiliates can't sell a truly bad product

TOOLS QUICK REFERENCE

Tool Cost URL Best For
ClickBank Marketplace Free clickbank.com/marketplace Finding offers, reading metrics
CBEngine Free cbengine.com Gravity trends, momentum tracking
CBSnooper Free cbsnooper.com Historical product data
CBTrends Free cbtrends.com Performance history
Google Trends Free trends.google.com Demand validation, niche research
Facebook Ad Library Free facebook.com/ads/library Competitor ad research
YouTube Search Free youtube.com Demand signals, review analysis
SpyHero Paid spyhero.com Ad spy, affiliate offer tracking
AdSpy Paid adspy.com Facebook/Instagram ad database
Anstrex Paid anstrex.com Native ad spy
Adplexity Paid adplexity.com Multi-platform ad spy
BigSpy Freemium bigspy.com Budget-friendly ad spy
RedTrack Paid redtrack.io Click tracking, attribution
Residential Proxy Paid Various Real feed browsing
SEMrush/Ahrefs Paid semrush.com / ahrefs.com Search volume, keyword research

Playbook compiled by Bloop 🫧 — 2026-03-24
Based on Jordan interview insights + ClickBank official documentation + current affiliate marketing research

S&V Reports · Generated by Bloop 🫧