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SEO-Optimized Website System

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Project Report: SEO-Optimized Website System

Slug: seo-optimized-website-system
Completed: 2026-03-09
Status: โœ… COMPLETE


What Was Done

Phase 1 & 2 โ€” Research (completed earlier)

Phase 3 โ€” Build & Update

T3 โ€” web-designer SOUL.md + AGENTS.md updated:
- Added "SEO is a design discipline" as a core truth in SOUL.md
- Added Core Web Vitals targets (LCP โ‰ค2.5s, INP โ‰ค200ms, CLS โ‰ค0.1) as non-negotiable standards
- Added site architecture principles (silo structure, 3-click rule, URL standards)
- Expanded Quality Standards checklist with full SEO pre-launch checks
- Added SEO code standards section to AGENTS.md (schema, meta tags, image rules, URL rules)
- Upgraded Phase 4 test checklist to include Core Web Vitals and SEO validation steps
- Added full SEO Reference section (CWV targets, schema table, URL rules, image rules, validation tools)

T4 โ€” seo-content-writer agent created:
- Workspace: /home/openclaw/.openclaw/workspace-seo-content-writer/
- SOUL.md: Full identity, core truths, quality standards, collaboration boundaries
- AGENTS.md: Complete workflow (brief โ†’ research โ†’ outline โ†’ write โ†’ SEO pass โ†’ deliver), keyword research process, content type reference, meta formula library, featured snippet optimization, content update rules, collaboration protocol
- TOOLS.md: Research tools, content delivery path, collaboration file locations
- Added to openclaw.json with web_search + file tools

T5 & T6 โ€” Collaboration protocol defined and implemented:
- Full handoff protocol defined in both agents' AGENTS.md files
- Web-designer-leads workflow: delivers sitemap + URL map โ†’ content writer briefs + writes โ†’ web-designer implements exact heading structure + schema
- Content-writer-leads workflow: content writer delivers title/meta/headings/schema/internal link map โ†’ web-designer builds pages
- Shared responsibility table: keyword-to-URL mapping, internal linking architecture, schema (writer specifies, designer implements)
- Escalation rule: conflicts go to Main, not between agents

T7 โ€” manager AGENTS.md updated:
- Added seo-content-writer to worker agents table
- Added full collaboration section explaining when/how web-designer and seo-content-writer work together
- Added two typical task order templates: new site build and content-first campaign


Agents Now Registered

Agent ID Purpose
main Planner + personal assistant
manager Orchestrator
researcher Research + analysis
web-designer Site design, code, WordPress (now SEO-aware)
seo-content-writer SEO content strategy + writing (NEW)
account-creator Automated account creation

What This Enables

Any project involving a website now has a complete two-specialist team:
- web-designer builds technically correct, SEO-structured sites
- seo-content-writer produces content that targets the right keywords, matches search intent, and is written to rank

The collaboration protocol ensures neither agent works in a vacuum โ€” handoffs are defined, schema is passed correctly, internal linking is coordinated.


Files Produced

workspace-web-designer/
  SOUL.md          โ€” updated with SEO principles + CWV standards
  AGENTS.md        โ€” updated with SEO workflow, checklists, collaboration protocol

workspace-seo-content-writer/
  SOUL.md          โ€” NEW
  AGENTS.md        โ€” NEW
  TOOLS.md         โ€” NEW

workspace-manager/
  AGENTS.md        โ€” updated with seo-content-writer in roster + collaboration guidance

openclaw.json      โ€” seo-content-writer agent entry added